Jambu was founded in Launched in 2010 as a subsidiary of Vida Shoes International. The brand was created with a vision to blend modern fashion with the comfort and craftsmanship women need to move confidently through life, focusing on empowering adventurous spirits. Key figures associated with the parent company include Victor Dabah and Ellis Safdeye. The brand is known for its The proprietary AllTerra Traction™ outsole made from partially recycled rubber; APMA acceptance; a clear focus on blending fashion and comfort; and a wide range of Water Ready styles for versatile use. Their signature products include Popular models include Ginger, Florence,Nori and Bellerose Encore along with Anne and the iconic Tahoe model, which is known for its “Water Ready” and “Trail Shoe” variations. The brand is known for its Mary Janes,Boots and Flats along with Sneakers and Sandals.
Jambu offers a wide range of products, including Popular models include Ginger as well as Florence and Nori and Bellerose Encore along with Anne and the iconic Tahoe model, which is known for its “Water Ready” and “Trail Shoe” variations. The brand is known for its Mary Janes,Boots and Flats along with Sneakers and Sandals. The brand is particularly known for its The proprietary AllTerra Traction™ outsole made from partially recycled rubber; APMA acceptance; a clear focus on blending fashion and comfort; and a wide range of Water Ready styles for versatile use. and has recently launched The brand maintains two main subbrands along with Jambu (Premium) and JBU (Everyday Value) and consistently releases New Arrivals focused on seasonal styles (e.g., Fall/Winter boots, Spring/Summer sandals). Specific named collections are seasonal.
Jambu is at the forefront of innovation with technologies such as The core technology is the AllTerra Traction™ outsole alongside a nonmarking and partially recycled compressed rubber sole for superior grip. Other key features include Memory Foam Footbeds with arch support and the Water Ready designation for quickdrying footwear. These innovations have led to numerous awards, including Accepted by the American Podiatric Medical Association (APMA), indicating the shoes promote good foot health.
Successful Jambu buying strategies focus on understanding their price positioning, which is Midrange comfort footwear, with prices typically ranging from $45.00 to $135.00. The brand targets women (including Millennials and Baby Boomers) seeking a blend of style along with comfort and function for an active, adventurous lifestyle. Look out for collaborations like Historical association with the Jeep brand for the J41 line, which featured “Jeep Designed and trail rated outsoles” and “Jeep® Memory Foam.” Current partnerships include Envoy B2B for wholesale management. for unique items.
Throughout its journey, Jambu has consistently upheld values of quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Outsoles are made with partially recycled compressed rubber. The brand also offers veganfriendly styles, though specific current certifications beyond the use of recycled materials are not explicitly listed on the main site.
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