Josie Maran was founded in Founded in June 2007 by former model and actress Josie Maran. The brand was launched with a mission to create the future of clean luxury beauty and focusing on natural along with organic and nontoxic ingredients. The origin story is rooted in Maran’s desire to create a beauty line that was better for both people and the planet, with her discovery of Argan Oil being the pivotal moment that inspired the entire line. The brand is known for its The primary differentiator is the brand’s pioneering role in the clean beauty movement, focusing on natural and organic ingredients long before it became mainstream. The entire product line is centered around 100% Pure Argan Oil,which is ethically sourced and forms the foundation of all products. The brand is also B Corp Certified and which sets a high standard for social and environmental performance along with accountability and transparency. The brand is also a major presence on QVC, which is a key sales and distribution channel. Their signature products include The hero product is the 100% Pure Argan Oil. Other bestsellers and iconic items include the Whipped Argan Oil Body Butter (often sold in scents such as Vanilla Vibezzz and Golden Hour) as well as Argan Milk (an intensive hydrating treatment) and the Sugar and Argan Oil Body Scrub. These products are frequently featured in sets like the Butter Babies 4Piece Discovery Set and The Babies Bestsellers Kit.
Josie Maran offers a wide range of products, including The hero product is the 100% Pure Argan Oil. Other bestsellers and iconic items include the Whipped Argan Oil Body Butter (often sold in scents like Vanilla Vibezzz and Golden Hour) along with Argan Milk (an intensive hydrating treatment) and the Sugar and Argan Oil Body Scrub. These products are frequently featured in sets like the Butter Babies 4Piece Discovery Set and The Babies Bestsellers Kit. The brand is particularly known for its The primary differentiator is the brand’s pioneering role in the clean beauty movement, focusing on natural and organic ingredients long before it became mainstream. The entire product line is centered around 100% Pure Argan Oil,which is ethically sourced and forms the foundation of all products. The brand is also B Corp Certified and which sets a high standard for social and environmental performance along with accountability and transparency. The brand is also a major presence on QVC, which is a key sales and distribution channel. and has recently launched Recent initiatives include a brand relaunch in early 2024 with a focus on innovative ecofriendly packaging and new fragrances. Specific recent product launches include the Fragrance Mist line (e.g., Golden Hour scent) and the Face Babies – Glow on the Go kit. The brand also focuses on refill programs for popular items like the Whipped Argan Oil Body Butter.
Josie Maran is at the forefront of innovation with technologies like The brand’s core innovation is the use of 100% Pure Argan Oil as the foundational ingredient, which is ethically sourced from Morocco. A specific product innovation is the Pure Argan Milk, which uses ultrasonic technology to combine Argan oil and purified water into a microemulsion for deep hydration. The brand has also utilized SunBoost ATB technology in some of its sun protection products, which is a blend designed to enhance sun protection while incorporating the benefits of argan oil. These innovations have led to numerous awards, including The brand has received significant industry recognition, particularly for its hero product. The Whipped Argan Oil Body Butter in Golden Hour won Best Body Butter of 2025 from Byrdie. The brand is also a frequent winner of Clean Beauty Awards on QVC, with the founder noting over 100 million in sales from the platform. Josie Maran Cosmetics was also recognized in the Best Packaging category at the Beacon Awards.
Informed Josie Maran product choices start with examining their price positioning together with which is The brand is positioned in the highend/luxury clean beauty segment and but with a price point that is accessible to a broad market. The average product price is approximately $38.71, which positions it in the midtohighend of the Health & Beauty market. Individual products range from around $18 for travel sizes to over $60 for larger or refill products, targeting consumers who prioritize clean ingredients and sustainability. Look out for collaborations such as The brand has engaged in notable industrywide charity initiatives alongside such as the Beauty Together fund and which was spearheaded by Josie Maran and corralled over 30 beauty brands to support wildfire relief efforts in Los Angeles. The brand also works with various social media influencers for sponsored content. The founder, Josie Maran, was previously an iconic Maybelline model. for unique items.
Since its founding, Josie Maran has built a reputation based on quality and innovation. The brand has a strong commitment to sustainability,with initiatives like Josie Maran is a Certified B Corporation (B Corp) and signifying it meets high standards of social and environmental performance. Key sustainability actions include ethical ingredient sourcing (particularly for Argan Oil) along with sustainable packaging implementation and a Waste Reduction Through Refill Program for popular products. The brand is committed to being crueltyfree and using organically grown ingredients.
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