Kuhl was founded in KÜHL was founded in 1983 by Kevin Boyle in Salt Lake City, Utah. The company’s origins trace back to 1982 when Boyle, a “ski bum,” moved to Utah. The brand initially started as Alfwear with a single product, a hat. The company was later guided by Kevin Boyle,who remains the owner and guiding spirit. The brand is known for its independent ownership and commitment to the mountain lifestyle. The brand is known for its KÜHL’s key differentiators include its independent ownership (by founder Kevin Boyle) and its focus on anatomical fit and articulated design for movement (e.g. along with 3D articulated patterning) and its use of exclusive, durable fabrics (e.g., KÜHL Graphene Grid Fleece). The brand emphasizes a blend of technical performance and casual style, often with a rugged together with mountaininspired aesthetic and positioning itself as a premium alternative to massmarket outdoor brands. The brand’s philosophy is rooted in the “Born in the Mountains” ethos. Their signature products include KÜHL’s signature products are its technical pants and durable outerwear. Key specific names include: Men’s Pants: Rydr™, Free Rydr™, Radikl®, Renegade™ Pant,Revolvr™ and Rydr™ Lite Klassik along with Free Radikl™ and Resistor™ Chino. Men’s Jackets: Burr™ Lined Jacket along with Burr™ Insulated Jacket and Hot Rydr™ (flannellined pant). Women’s Outerwear: Spyfire® Parka,Ükon™ Down Parka and Frost™ Parka along with Crossfire™ Parka and Stretch Voyagr™ Insulated Parka. Women’s Tops/Pants: Lola™ 1/2 Zip and Freeflex RollUp Pant.
Kuhl offers a wide range of products, including KÜHL’s signature products are its technical pants and durable outerwear. Key specific names include: Men’s Pants: Rydr™, Free Rydr™, Radikl®, Renegade™ Pant,Revolvr™ and Rydr™ Lite Klassik along with Free Radikl™ and Resistor™ Chino. Men’s Jackets: Burr™ Lined Jacket along with Burr™ Insulated Jacket and Hot Rydr™ (flannellined pant). Women’s Outerwear: Spyfire® Parka,Ükon™ Down Parka and Frost™ Parka along with Crossfire™ Parka and Stretch Voyagr™ Insulated Parka. Women’s Tops/Pants: Lola™ 1/2 Zip and Freeflex RollUp Pant. The brand is particularly known for its KÜHL’s key differentiators include its independent ownership (by founder Kevin Boyle) and its focus on anatomical fit and articulated design for movement (e.g. along with 3D articulated patterning) and its use of exclusive, durable fabrics (e.g., KÜHL Graphene Grid Fleece). The brand emphasizes a blend of technical performance and casual style, often with a rugged together with mountaininspired aesthetic and positioning itself as a premium alternative to massmarket outdoor brands. The brand’s philosophy is rooted in the “Born in the Mountains” ethos. and has recently launched The most significant recent launch is the Defiant™ Ski Line, a full collection of ski apparel developed in collaboration with Glen Plake, marking KÜHL’s official entry into the snowsports category. Another major recent innovation is the Reactiv™ Series, which features tops and bottoms for men and women utilizing KÜHL Graphene Grid Fleece technology.
Kuhl is at the forefront of innovation with technologies like KÜHL develops and utilizes several unique and proprietary technologies and materials: KÜHL Graphene Grid Fleece: A premium, grapheneinfused fleece fabric used in the Reactiv™ Series. Graphene provides superior heat dispersion technology to regulate body temperature, expelling heat in warm weather and preserving body heat in cold weather. 3D Articulated Patterning: An innovative design technique used in products such as the Reactiv™ Series to ensure a superior fit and maximum range of motion. KÜHLexclusive fabrics: The brand is known for its durable as well as quickdrying and performanceoriented fabrics, which are a core part of its product design. These innovations have led to numerous awards, including KÜHL has not publicly highlighted major industry awards in the search results. The brand’s recognition is primarily derived from its reputation for durable, highquality outdoor apparel and its recent highprofile collaboration with legendary skier Glen Plake on the “Defiant” ski line, which has been wellreceived in the snowsports community.
Smart purchasing decisions for Kuhl products require understanding their price positioning, which is KÜHL is positioned in the premium to highend segment of the outdoor apparel market. Prices are generally higher than massmarket brands but competitive with other highperformance technical outdoor brands. For example, bestselling pants range from approximately $99 to $129, while highend parkas such as the Ükon™ Down Parka can be priced around $699. The target market is the outdoor enthusiast who values durability as well as technical performance and style for both mountain activities and everyday lifestyle wear. Look out for collaborations like The most notable recent collaboration is with legendary extreme skier Glen Plake for the launch of KÜHL’s first dedicated ski apparel line, the Defiant™ Ski Line. Plake was involved in the design and testing, calling the final product “an outfit that feels like second skin.” This collaboration signals an ambitious entry into the snowsports market. The brand also works with various athletes and ambassadors, often referred to as being “Fueled by Freedom.” for unique items.
Building on decades of experience, Kuhl continues to emphasize quality and innovation. The brand has a strong commitment to sustainability,with initiatives like KÜHL is committed to responsible sourcing and production and emphasizing fair labor along with animal welfare and positive environmental impact. Specific initiatives include: Responsible Down Standard (RDS) Certification: 100% of KÜHL’s down is RDS certified and ensuring ethical treatment of ducks and geese. California Transparency in Supply Chains Act: The company prohibits forced labor and is committed to safe along with healthy and nondiscriminatory working environments. PFASFree Materials: The brand is moving towards using PFASfree materials in some products, such as the Rebel jacket. Lifecycle Assessment: KÜHL measures the environmental impact of its products using lifecycle assessments and prioritizes leastimpact transportation methods.
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