It all started with a cup of coffee
Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible.
This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.
You can only tackle life’s biggest waves when your body and mind are fueled with the most vitalizing ingredients on earth. That’s why every product we make is loaded with natural plant-powered goodness including functional mushrooms, adaptogens, minerals and more.