Our Purpose is to move the world forward. We take action by building community, protecting our planet and increasing access to sport. We believe play and sport should be fun and designed for all kids—regardless of background, gender identity, ability or aspiration—and every community should have the resources it needs to thrive. Our initiatives across Nike, Converse and Jordan Brand, carried out globally, are turning that belief into reality by removing cultural, social and economic barriers for communities and kids. Of course, creating lasting change doesn’t happen alone or overnight. That’s why Nike works with more than 330 world-class organizations and grassroots nonprofits that are dedicated to advancing equality, getting kids active and leveling the playing field for all.


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