Paravel was founded in Founded in 2016 by Indré Rockefeller (a former executive at Delpozo and Vogue) and Andy Krantz. The brand was launched with the radical idea that travel gear could be beautiful alongside functional and sustainable. A pivotal moment occurred in 2018 when Rockefeller’s polar expedition to Antarctica with The Nature Conservancy made sustainability “THE priority,” leading to a complete revamp of the supply chain. The brand is known for its Paravel is positioned as the world’s first carbonneutral luggage brand. Its core differentiator is its commitment to weaving sustainability into every product and practice, including a focus on upcycling and using a high percentage of postconsumer recycled materials (e.g., 99% recycled polycarbonate for hardshells). The brand combines a timeless aesthetic and exceptional functionality with its sustainability mission. Their signature products include Aviator CarryOn (and Aviator CarryOn Plus/Trunk), an awardwinning hardshell suitcase. The Weekender Bag, described as “internetfamous” and a chic carryall. Other key products include the FoldUp Duffle Bag and Negative Nylon Packing Cubes.
Paravel offers a wide range of products, including Aviator CarryOn (and Aviator CarryOn Plus/Trunk), an awardwinning hardshell suitcase. The Weekender Bag, described as “internetfamous” and a chic carryall. Other key products include the FoldUp Duffle Bag and Negative Nylon Packing Cubes. The brand is particularly known for its Paravel is positioned as the world’s first carbonneutral luggage brand. Its core differentiator is its commitment to weaving sustainability into every product and practice, including a focus on upcycling and using a high percentage of postconsumer recycled materials (e.g., 99% recycled polycarbonate for hardshells). The brand combines a timeless aesthetic and exceptional functionality with its sustainability mission. and has recently launched The Silver Oak Cellars Collaboration (November 2024) was a limitededition holiday luggage collection. The VersaPack+ Luggage Collection is a recent product line, featuring items like the VersaPack+ Large CheckIn Expandable Spinner. The brand was also recently acquired by Antler, with a brand relaunch planned for 2026.
Paravel is at the forefront of innovation with technologies such as Negative Nylon®: A proprietary alongside ultralightweight and waterresistant fabric made from 100% postconsumer plastic bottles. Ecocraft Canvas: A material used in bags like the Weekender. The hardshell luggage uses 99% postconsumer recycled polycarbonate and recycled aluminum for the handles. The brand also uses vegan leather accents. These innovations have led to numerous awards, including Travel + Leisure’s Global Vision Award for Sustainable Travel Essentials (2021 winner). The Aviator suitcase is frequently described as “awardwinning” and “Editors’ Favorite Luggage” by various publications.
Successful Paravel buying strategies focus on understanding their price positioning, which is The brand is positioned in the Premium/Luxury market segment, often described as “sustainable luxury luggage.” Target customers are conscious travelers who value both style and sustainability. Price points are premium, with the Aviator CarryOn Plus Luggage around $375–$425 and the VersaPack+ Large CheckIn Expandable Spinner ranging up to $960.00 (full price). Accessories like the Fold Up Duffle Bag are around $96. Look out for collaborations like Silver Oak Cellars (November 2024) for a limitededition, winehued holiday luggage collection. The brand’s founding story includes a partnership with The Nature Conservancy during cofounder Indré Rockefeller’s 2018 polar expedition. Celebrity endorsements include Mandy Moore,Nicky Hilton and Katy Perry along with Emma Roberts and Karlie Kloss. for unique items.
Building on decades of experience, Paravel continues to emphasize quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Paravel is the world’s first carbonneutral luggage brand. Key initiatives include upcycling and sustainable material innovation. As of early 2021, the brand had upcycled over 1.7 million plastic water bottles and planted over 16,000 trees. They also carbon offset all freight along with employee travel and customer shipments and use lowemission freight methods like ocean cargo. The goal was to be the first 100% sustainable travel brand by the end of 2021.
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