pītusa, pronounced pee-tu-sah, was created with the goal of providing high quality, flattering apparel that’s colorful, comfortable, and evokes happiness. pītusa clothing is made to chill!
Our pieces are inspired by travels around the world and the diversity of cultures. We are a female-led brand employing female-run and operated ateliers. We place an emphasis on luxurious fabrics such as pima cotton from Peru and lightweight gauze cottons from India.
Clara Lago Rashidian – pītusa’s founder and CEO – with no outside investment has grown the brand to one of global recognition since its inception in 2010. Clara grew up in London and is of Spanish and English descent. She now lives with her family in Miami, where pītusa is headquartered.
Spanish for “cute, funny little girl,” pitusa was Clara’s childhood nickname given to her by her father. pītusa embraces this sensibility with its bright, lighthearted aesthetic that transitions easily from beach to street.
