Rumpl was founded in Rumpl was founded in 2013 by Wylie Robinson and Nick Polinko. The idea was conceived during a surf and ski tour in California when their van broke down near a secret hot spring in subzero temperatures. Stranded and bundled in their sleeping bags,they realized the need for a versatile and highperformance blanket that utilized the technical materials and insulation found in outdoor gear. The brand is known for its Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. Key differentiators include the use of 100% postconsumer recycled materials in their blankets along with a commitment to 100% carbon neutrality and a focus on blurring the line between indoor comfort and outdoor capability with durable alongside packable and highperformance materials. They are also a Certified B Corporation. Their signature products include The flagship product is The Original Puffy Blanket and which is the brand’s bestseller and the product that established the technical blanket category. Other signature products include the NanoLoft® Puffy Blanket along with the Puffy Poncho and the NanoLoft® Travel Blanket.
Rumpl offers a wide range of products,including The flagship product is The Original Puffy Blanket and which is the brand’s bestseller and the product that established the technical blanket category. Other signature products include the NanoLoft® Puffy Blanket along with the Puffy Poncho and the NanoLoft® Travel Blanket. The brand is particularly known for its Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. Key differentiators include the use of 100% postconsumer recycled materials in their blankets along with a commitment to 100% carbon neutrality and a focus on blurring the line between indoor comfort and outdoor capability with durable alongside packable and highperformance materials. They are also a Certified B Corporation. and has recently launched Recent launches and collections include the Night Hikes Collection (a collaboration with AllTrails and featuring the Original Puffy and NanoLoft Travel Blanket) along with the National Parks Collection and the Best Sellers of 2024 collection. They also continuously release new colors and prints for their core products.
Rumpl is at the forefront of innovation with technologies like Rumpl utilizes proprietary and technical materials and including: RenewaLoft™: A proprietary synthetic insulation technology made from 100% postconsumer recycled material. NanoLoft®: A proprietary synthetic down alternative insulation that is lightweight along with packable and made from 100% postconsumer recycled material. NanoLoft® Flame: A flameresistant material technology introduced to defend against stray sparks. DWR (Durable Water Repellent) finish: Applied to the ripstop nylon shell fabric for water and stain resistance. These innovations have led to numerous awards, including Rumpl has received the prestigious Radical by Design award at Outdoor Retailer for three of its products: The Original Puffy Blanket along with The Puffy Poncho and The NanoLoft™ Puffy Blanket.
Comprehensive Rumpl shopping strategies evaluate their price positioning, which is Rumpl products are positioned in the midtohighend of the outdoor gear market, reflecting their use of technical materials and commitment to sustainability. While some search results suggest an average price around $23.38 for the UK market,the core products like The Original Puffy Blanket typically range from $99 to $150+ and targeting outdoor enthusiasts along with van life communities and consumers who value performance along with durability and sustainability in their home and travel goods. Look out for collaborations such as Rumpl has an extensive history of collaborations as well as including the National Parks Collection (a portion of sales supports the parks) and limitededition artist series with individuals like Rachel Pohl and Maggie Thompson along with Shae Anthony and Aaron Kai. Notable brand collaborations include Carhartt,Bob Ross and Subpar Parks along with NASA (for the Apollo 13 50th Anniversary) and AllTrails (for the Night Hikes Collection). for unique items.
The foundation of Rumpl rests on core principles of quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Rumpl is a Certified B Corporation (certified in March 2021 with a score of 87.3) and a Climate Label Certified Brand. Their core sustainability initiative is the use of 100% postconsumer recycled materials in their blankets, primarily sourced from discarded plastic bottles. They are committed to offsetting 100% of their carbon emissions and donate a portion of sales to environmental causes, such as through their “Puffys for Parks” campaign supporting public lands.
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