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Our founder, Annabell, was just 26 years old when she was diagnosed with stage 3 breast cancer. It began in her armpit from daily use of an aluminum-based antiperspirant, and migrated to her right breast. After many rounds of chemotherapy and five surgeries, Annabell was ready to try something new. Working with a doctor, she evaluated what she was putting in, and on, her body, and made the change to a holistic lifestyle. Today her cancer is gone, her heart is full, and through SIMPURE, she’s on a mission to create beautiful products that make us feel good, inside and out. You can count on us to deliver cruelty-free, all-natural everything. Every SIMPURE product is rigorously tested for efficacy and safety, and free of chemicals, artificial thickening agents, artificial fragrances, and cancer-causing aluminum. We never use harsh chemicals, or animal products. Only good-for-you ingredients, to give you your best skin.


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