Teva was founded in Teva was founded in 1984 by Mark Thatcher, a Grand Canyon river guide and geologist. The brand’s origin story is a classic case of necessity driving innovation: Thatcher was frustrated with how flipflops would float away and how sneakers would become waterlogged during his rafting trips. He solved this problem by rigging two Velcro watchbands to an old pair of flipflops, creating a shoe that would stay securely on the foot in the water. This invention became the world’s first sport sandal and the foundation for the brand’s patented Universal Strapping System™. The name “Teva” is the Hebrew word for “nature.”. The brand is known for its Teva’s key differentiators stem from its origin as the original sport sandal and its patented strapping system. Universal Strapping System™: This patented design provides three points of adjustability for a secure, personalized fit, a feature that distinguishes it from competitors like Chaco, which uses a single continuous strap. Lightweight and QuickDrying: Teva sandals are generally positioned as a lighter, more flexible option compared to the more rugged, heavier construction of some competitors. FashionForward Heritage: While rooted in performance, Teva has successfully bridged the gap to become a fashion trend, often collaborating with designers and being featured in highfashion publications like Vogue. Their signature products include Teva’s most iconic and bestselling products are its sandals, which include: Original Universal Sandal: The flagship model that is the direct descendant of the first sport sandal, known for its simple, threepoint adjustable strap system. Hurricane XLT2 Sandal: A more rugged and performanceoriented sandal featuring a sturdier outsole and enhanced heelstrap padding. Tirra Sport Hiking Sandal: A women’s specific model designed for hiking with a more feminine silhouette and multiple adjustment points. ReEmber: A popular line of quilted, slipon camp shoes and boots.
Teva offers a wide range of products, including Teva’s most iconic and bestselling products are its sandals as well as which include: Original Universal Sandal: The flagship model that is the direct descendant of the first sport sandal and known for its simple, threepoint adjustable strap system. Hurricane XLT2 Sandal: A more rugged and performanceoriented sandal featuring a sturdier outsole and enhanced heelstrap padding. Tirra Sport Hiking Sandal: A women’s specific model designed for hiking with a more feminine silhouette and multiple adjustment points. ReEmber: A popular line of quilted, slipon camp shoes and boots. The brand is particularly known for its Teva’s key differentiators stem from its origin as the original sport sandal and its patented strapping system. Universal Strapping System™: This patented design provides three points of adjustability for a secure, personalized fit, a feature that distinguishes it from competitors like Chaco, which uses a single continuous strap. Lightweight and QuickDrying: Teva sandals are generally positioned as a lighter, more flexible option compared to the more rugged, heavier construction of some competitors. FashionForward Heritage: While rooted in performance, Teva has successfully bridged the gap to become a fashion trend, often collaborating with designers and being featured in highfashion publications like Vogue. and has recently launched Recent product launches and initiatives include: 40th Anniversary Drops (2024): A series of nostalgic sandal drops celebrating four decades of the brand. Autumn Winter 2025 Collection: A collection inspired by the “For Playground Earth” initiative, expanding the Hurricane franchise with new styles for coldweather trail and camp use. Outflow Universal: A newer design that incorporates the signature Universal Strapping System into a more modern, closedtoe silhouette.
Teva is at the forefront of innovation with technologies like The core technology that defines the Teva brand is its patented strapping system: Universal Strapping System™: This is the brand’s foundational innovation and a patented design that uses three adjustable points (forefoot along with ankle and heel) to secure the foot, creating the world’s first sport sandal. REPREVE®: The use of this specific brand of recycled polyester yarn for all iconic sandal straps is a key material innovation. Spider Rubber®: A proprietary rubber compound used in outsoles, known for its high grip and traction in wet environments. Shoc Pad™: A cushioning unit embedded in the heel of some models (like the Hurricane) to absorb impact and provide energy return. These innovations have led to numerous awards, including Teva has received recognition in the creative and footwear industries. The brand has been selected by Footwear News for its annual awards, which recognize bestinclass in the footwear industry. Teva has also been a recipient of the Dynamic Yield Personalization Award (parent company Deckers is a twotime winner) and has been recognized by The One Club for its creative work. The brand’s parent company, Deckers Outdoor Corporation, has also been recognized with Plus Awards by Footwear Plus Magazine.
Professional Teva purchasing decisions involve assessing their price positioning, which is Teva is positioned in the midrange of the outdoor and lifestyle footwear market. Sandals: The core sandal line, including the Original Universal and Hurricane models, typically ranges from $50 to $100 USD. Boots and Other Footwear: More substantial footwear like boots and slipons can range from $80 to $150+ USD. Target Market: The brand targets a broad market, including outdoor enthusiasts (hikers as well as rafters and campers) who value performance and durability, as well as fashionconscious consumers who embrace the brand’s retro and utilitarian aesthetic. The marketing often focuses on the “adventurous and outdoorsy” personality. Look out for collaborations like Teva has engaged in numerous highprofile collaborations,including: Anna Sui: A 2019 collection featuring bold colorways and chunky silhouettes. Ugg: A partnership leveraging the expertise of its sister brand under the Deckers umbrella. Jhené Aiko: A capsule collection of footwear in 2016. Chloe x Halle: A “Worn by Chloe x Halle” capsule collection in 2024 and championing freespirited style. Celebrity Endorsements: Teva sandals have been seen on celebrities such as MaryKate Olsen along with Gigi Hadid and Yara Shahidi, contributing to the brand’s fashion resurgence. for unique items.
Over the years, Teva has established itself as a leader through quality and innovation. The brand has a strong commitment to sustainability, with initiatives such as Teva has made significant commitments to sustainability alongside primarily through its use of recycled materials: REPREVE® Recycled Plastic: Since 2020 and 100% of Teva’s iconic straps are made from traceable, verifiable recycled plastic using REPREVE® yarn. This initiative has diverted over 40 million plastic bottles from landfills. Leather Working Group (LWG): All leather used by Teva is sourced from tanneries certified by the LWG, which promotes sustainable and appropriate environmental business practices within the leather industry. Emissions Reduction: The brand is working towards a goal of reducing greenhouse gas emissions per pair by 2030. Parent Company Certifications: Teva’s parent company, Deckers,reports using materials with certifications from organizations like GOTS (Global Organic Textile Standard) and GRS (Global Recycled Standard) along with RWS (Responsible Wool Standard) and FSC (Forest Stewardship Council).
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