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Our story begins in the 1970s, with a surfer who broke convention and decided to live by his own authentic rules. After realizing life as an accountant was not for him, Brian Smith moved to California and recognized a desire to create sheepskin footwear for the surfing community. With a dream, Brian bravely pursued his passion, redefining his life and our culture forever. We honor our origin story while living fully for today. Now and forever, we are here for you. Those who refuse to be defined by convention. Our passionate community who rep UGG like no other. Those who have been with us since their first Classic Boot. Our new besties. All of you. Through it all, we’re here to make products crafted to last. Quality construction and responsible materialization are at the core of how we create for you. We want you to have a unique and distinct UGG experience on an emotional and physical level. You’ll be served extreme comfort and confidence so that you can make your mark on the world. We offer a range of products and experiences to match the fluidity of your moods and moments. We were first embraced as a functional, post-surf brand and then a global symbol of provocation and laidback luxury. We have influenced new style evolutions and hybrids to inspire you to feel good on the inside and out.


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