Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester. VEJA sneakers are produced in high-standard factories in Brazil.
VEJA is Brazilian for “look”, looking beyond the sneakers, looking at how they’re made.
How are VEJA’s made? How much are labourers paid? How much does an organic cotton producer earn? What are the chemicals used in a pair of VEJA? VEJA’s transparency boils down to about ten or so questions.