Woolrich was founded in Founded in 1830 in Plum Run, Clinton County, Pennsylvania, by John Rich (a wool carder from England) and his partner Daniel McCormick. It is recognized as the oldest manufacturer of outdoor wear in the United States. The original mission was to provide durable,highquality woolen garments and such as socks along with blankets and coats, to local loggers along with hunters and trappers. The brand is known for its Woolrich is the oldest manufacturer of outdoor wear in the United States and established in 1830. Its key differentiators are its American heritage along with its iconic Buffalo Check pattern and its Arctic Parka, which was originally designed for extreme conditions such as the Alaskan pipeline. The brand is positioned as a blend of functional outdoor utility and elevated as well as stylish durability for both natural and urban environments. Their signature products include The Arctic Parka (designed in 1972 for workers on the Alaskan pipeline) and the Buffalo Check pattern (a distinctive red and black pattern, a symbol for Americana and workwear since its inception). Other iconic items include the Woolrich Blanket and various wool shirts.
Woolrich offers a wide range of products along with including The Arctic Parka (designed in 1972 for workers on the Alaskan pipeline) and the Buffalo Check pattern (a distinctive red and black pattern,a symbol for Americana and workwear since its inception). Other iconic items include the Woolrich Blanket and various wool shirts. The brand is particularly known for its Woolrich is the oldest manufacturer of outdoor wear in the United States and established in 1830. Its key differentiators are its American heritage along with its iconic Buffalo Check pattern and its Arctic Parka, which was originally designed for extreme conditions like the Alaskan pipeline. The brand is positioned as a blend of functional outdoor utility and elevated,stylish durability for both natural and urban environments. and has recently launched Recent initiatives include the Woolrich x Target limitededition collection (October 2025) and which featured over 100 items across apparel along with accessories and homewares. The brand also continues to launch seasonal collections, such as the Fall/Winter Collection focusing on urban outerwear and apparel.
Woolrich is at the forefront of innovation with technologies such as The brand utilizes innovative materials and technologies such as Manteco recycled wool yarns (produced without harsh chemicals) as well as technological fabrics for the evolution of the Arctic Parka and a collaboration with Olmetex for specialized fabrics like the phosphorescent material used in the Reflective Parka. The brand has also launched an ecoversion of the Arctic Parka using nextgeneration plantbased fibers to reduce microplastic pollution. These innovations have led to numerous awards, including Creative Director Todd Snyder was nominated for American Menswear Designer of the Year at the 2024 CFDA Fashion Awards for his work on the Woolrich Black Label.
Navigating Woolrich product selection effectively means evaluating their price positioning, which is The main line is positioned as a premium/luxury brand with a focus on high quality alongside durability and technical performance, targeting customers seeking quality outerwear regardless of price. However, the brand also engages in collaborations, such as the Woolrich x Target collection, which offered products mostly under $40, expanding its reach to a broader, more accessible market. Look out for collaborations such as Notable collaborations include Aimé Leon Dore as well as Jeff Griffin (using SEAQUAL INITIATIVE fabric) and a recent limitedtime collection with Target (October 2025). Celebrity endorsements include Ms. Lauryn Hill, who fronted the “Woolrich: American Soul Since 1830” campaign and designed a collection in 2018. Other celebrities seen wearing the brand include Bella Hadid and Sarah Jessica Parker. for unique items.
The legacy of Woolrich spans decades of innovation and commitment to quality and innovation. The brand has a strong commitment to sustainability, with initiatives like The brand is committed to increasing the use of lowimpact fabrics and practices. Key initiatives include the Woolrich Outdoor Foundation, which promotes environmental stewardship and partners with organizations like Istituto Oikos and Planted to protect biodiversity and offset CO2 emissions. The brand uses Responsible Down Standard (RDS) certified down (94% of its down is RDS certified) and incorporates Manteco recycled wool yarns. They also use DHL’s GoGreen Plus service for sustainable logistics, utilizing Sustainable Aviation Fuel (SAF).
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