EU-US trade deal: What impact for the beauty and personal care industry?

On Sunday, July 27, representatives of the European Union agreed to a completely unbalanced agreement that exclusively benefits the United States. While it allows for a return to a certain form of stability expected by economic operators, the deal confirms the end of multilateralism within the WTO. For the European beauty and personal care industry, this is likely to result in weaker export performance to this key market. Supply chains are likely to be reconfigured across the transatlantic…

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