Get to Know 437 Founder Hyla Nayeri

Here, one of the faces behind 437, Hyla Nayeri, opens up about friendship, wellness and manifesting her dream life.

More Fashion Fabula

A Guide to BB Creams

Women are known to be the masters of multitasking, and putting on our makeup is no exception. We rush to put it on when we’re

Home Decor: Neutrals With An Edge

There are plenty of practical reasons to decorate with neutral colors. The shades we think of as neutral – whites, beiges, tans – don’t clash

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

Do Well: Recycle Your Garments

We live in a culture where replacement is king. We routinely fix big-ticket items, like cars and washing machines, but primarily it’s easier and cheaper

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)

A Brief History of Anthropologie

Anthropologie is one of those few stores that appeals to women of every age —whether you go for the store’s unique party-dress selection, its delicious

SXSW: Style Guide

South by Southwest is officially kicking off this week, and if you’re headed to Austin this week, you have one supreme goal: to have as

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

The Future is Sporty

You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then

5 Summer Tops You Can Wear to Work

Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder months,

Hats Off to Fall

Most of us never leave the house without sunglasses. A purse is absolutely mandatory, no matter what the occasion. And, we feel naked without at

Travel: 6 Packing Hacks

Vacation is fun, but for most packing is not. Here are a few tips to help you master the packing process. 1. Make a packing

What to Wear to a Wedding

Have you ever received a wedding invitation in the mail that left you completely clueless about what to wear? Between “black tie optional” and “semiformal,”

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word