SXSW: Style Guide

Brandzaffair had the pleasure of speaking with New York City fashion photographer Julien Boudet; here’s what we learned. Julien arrived in NYC from France and

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

A huge trend we are seeing on this year’s 2014/2015 runways were pleats. Plisse (french for wrinkles) is an antique technique to alter the shape

From left to right: Madewell Leather Jacket, Madewell ‘EX Boyfriend’ Plaid Shirt, Madewell Turtleneck Dress

From left to right: Flagpole Swimsuit,Doris Sandal,T by Alexander Wang,Boyfriend Shorts

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

In the post holiday mess, it’s easy to get swallowed up in a sea of sales and sensational price slashes. Avoid making mistakes by keeping

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

The New York City Ballet is a unique experience, one that should not be missed on any trip into the big city. Aside from the

Above, from left to right: Textured Drippy Shirt with Pockets, Destroyed Ankle Skinny, Spencer Wide Brim Boater, Sabler Sandal

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

Counter clockwise from left to right: Campbell Blazer, Mougin & Piquard, Sam Sunglasses,Leather Cross-Strap Sandals, Italian Stretch Wool Pants, Tiered Crepe Top

From left to right: Primavera Dress, Small Rings Necklace, Mombassa Belt, Vivienne Sandals

As with many contemporary staples, it’s difficult to pinpoint exactly when the overcoat first emerged. Several online accounts name 1772 as the year the overcoat

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

Clockwise from left to right: Wide Sleeve Shirt Dress, Lapel Leather Jacket, Large Clutch

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

Counter clockwise from left to right Acne Studios Jeans, Superga Sneakers, rag & bone Fedora, Acne Studios Jean Jacket, Acne Studios Aviators

Don’t get us wrong, we love how a sophisticated pump can make a bold statement in the office, we’re also really big into a respectable

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Clockwise from left to right: Canvas Tote Bag, The Boyfriend Tee, Varsity Jacket

Akris Punto Faux Leather Trim Jersey Skirt, $395.00 at Nordstroms  – This Faux leather trim adds a sleek finishing touch to a classic jersey pencil