SXSW: Style Guide

South by Southwest is officially kicking off this week, and if you’re headed to Austin this week, you have one supreme goal: to have as much fun and to see as much as humanly possible. The ten day long event is a set of film premieres, tech conferences and music concerts. Beginning back in 1987, SXSW has continued to grow in size every year. In fact, SXSW Music is the largest music festival of its kind in the world, with more than 2,200 “official” performers and bands playing in more than 100 venues.

If you’re making your way down to the Lone Star State for this year’s festival  – We’ve got you covered. Shop these Texas styles and fit right in with the locals.

THE HAT

TOPS

From right to left: Cowboy Talk Tee, Straight Shooter Button Down, Roux Shirt

BOTTOMS

From left to right: Levi’s High Waisted, Outlaw Boyfriend Shorts

SHOES

From left to right: Converse,Ankle Boot

More Fashion Fabula

The Future is Sporty

You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then

Weekend Closet: Pretty Pastels!

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Anatomy of a Perfume Bottle

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The History of Sequins

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Denim: Fashion’s Frontier Exhibit

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Work From Home Attire

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