Is It Too Late To Consider e.l.f. Beauty (ELF) After A 7x Five Year Run?

Investors may be wondering if e.l.f. Beauty’s share price still makes sense at current levels or if the excitement has run ahead of the underlying value. The stock last closed at US$92.05, with a 7 day return of a 2.1% decline, a 30 day return of 8.3%, and a year to date return of 18.3%, while the 1 year return sits at 31.0% and the 3 year return at 22.4%. These moves sit against a backdrop of ongoing investor interest in the brand and its position in the beauty space, with sentiment often…

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The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

6 Houseplants for a Healthier Home

There’s nothing like a well-curated display of indoor plants! It’s impressive on two levels–the artistic and the practical. It takes some skill to maintain plants,

How to Dress Vintage

Vintage hunting can be just as intimidating as it is rewarding. Aside from the self-curating aspect, the experience is not that much different from your

Gift Guide: For the Beauty Lover

For that family member who loves experimenting with beauty products, this gift guide is on point for her. From perfect brow sculpting to make-up necessities

New Years Eve Look!

From left to right: Cosmic Beam Sequin Dress, Spike Midi Ring Set, Iridescent Box Clutch, Elva Heels

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Editor’s Picks from Nordstrom

Above, from left to right: Flag Halter Bikini Top, Madewell Colorblock Tee, Stripe Hipster Bikini Bottoms, Steve Madden Sandal, Madewell Slim Straight Leg Legs

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

Pre-Fall Style Guide

There are more designers and brands participating in pre-fall than ever before, and this season, there was a definite shift toward looser, baggier, and odder

Behind the Brand: Oliver Peoples

5/26/2016 In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

On Trend: Spring Bags

The best handbags of the season are in the ring and it’s time to decide which side you’re on – And these bags are anything

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

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