Swedish Footwear Company Icebug Launches Canadian Online Store

Swedish footwear company Icebug (founded in 2001 on the idea of making better shoes for people who want to get outdoors every day) makes grippy winter footwear and has now launched a presence in Canada with their new website Icebug.ca.

We are excited to expand our presence as a brand in Canada and to bring our vision for functional, durable, responsibly-made footwear to more people there. Thanks to our incredible traction technologies, we’ve changed the way people in Scandinavia feel about winter, and we look forward to doing the same in Canada.

— Sebastian Lundfall, Icebug’s Head of Communication

Their innovative BUGrip technology provides superior traction on ice thanks to dynamic steel studs, and their proprietary rubber compounds retain grip in spite of wet and cold conditions.

Canada is a country where winter means adventure. Icebug’s mission is to help people embrace the outdoors year-round, and we’re excited to bring this experience to Canada.

— Tom Nilsson, Icebug’s CEO

Head over to their new site to see both studded and non-studded styles, including winter boots; walking, hiking, and running shoes.

More Fashion Fabula

Editors’ Picks: Summer Jumpsuit

Splendid Nautical Stripe Jumpsuit This lightweight jumpsuit epitomizes quintessential high-seas style. Steve Madden ‘Aintso’ Strappy Leather Toe Ring Sandal Classic and summery toe-ring style sandal

Weekend Closet: Free People!

Free People Ripstop Tech – A lightweight jacket to keep the elements at bay during your everyday outings. Free People ‘Fantasy’ Cowl Neck Tee –

Halogen Dress + Accessories

Counter clockwise from left to right: Ankle Strap Sandal, Envelope Clutch, Gucci Oversized Sunglasses, Halogen Dress

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

How To Organize Your Closet

There’s little point in owning the latest bag or dress if you can’t find it in your closet when you’re getting dressed. A clean, well-organized

How to Dress for a Date

Ah, the always unnerving ‘what to wear on a date’ scenario. It’s hard trying to blend what makes you feel comfortable with the expected dress

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

Professional Look by Topshop

Clockwise from left to right: Lips in Fawn,Eyelet Blazer,Long Sleeve Blouse,Bone Heel Ankle Boots,Split Pocket Pencil Skirt

Best Face Masks for Oily Skin

Face masks are the easiest way for a quick fix. Unlike serums, oils or moisturizers, face masks aren’t absorbed into the skin. Instead, they sit

End of Summer Vacation

The final weeks of summer are upon us, so naturally we’re trying to enjoy these last few moments of sun. Whether you want to take

Editor’s Picks from Nordstrom

Above, from left to right: Flag Halter Bikini Top, Madewell Colorblock Tee, Stripe Hipster Bikini Bottoms, Steve Madden Sandal, Madewell Slim Straight Leg Legs

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word