US beauty market stays strong in H1 2026, with prestige and mass both up 7%

The US beauty market continued to demonstrate resilience in the first half of 2026, with both prestige and mass retail sales growing by 7%, according to Circana. Fragrance and skincare emerged as the strongest-performing categories, reflecting consumers’ willingness to spend, despite ongoing consumer selectivity. According to the market research firm, prestige beauty sales reached USD 17.1 billion during the first six months of 2026, up 7% year on year, while mass-market beauty sales rose…

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