The U.S. beauty industry grew across all metrics through the third quarter (Q3) of 2025, according to Circana, LLC. From January through September 2025, prestige market sales increased by +4% to $24.1 billion and units sold were also up +4%, over the same period last year. Sales in the mass market increased +5% to $54.5 billion and units sold grew +2%. Below are the key highlights and takeaways across the beauty landscape stepping into the holiday season.
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From left to right: Silho Hobo Bag, Vineet Blouse, Talula Sullivan Pant











