The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at how far swimwear has come. The evolution of the bathing suit has reflected society’s attitude towards swimming, outdoor living, and modesty.

The 18th Century Bathing Gown

Forget what you know about bikinis, tankinis, and any other form of traditional bathing suits. In the 18th century, swimwear served as an entirely different function. Bathing gowns were long dresses that were designed with a heavy fabric to help protect against transparency and help the dress not rise up while wading in the water. Swimwear during this time period was emphasized in modesty, not style.

The 19th Century Princess Cut Suit

Up until the 19th century, there were not many changes from the heavy garment known as the bathing gown, because women were not encouraged to swim. By the end of the 19th century, society finally realized that women were capable of swimmer, and women’s swimwear finally had an opportunity to explore new possibilities. Could you imagine? The bathing gown finally got a makeover, and the Princess Cut suit was introduced. The Princess Cut consisted of a one piece blouse and trousers ensemble, with a separate skirt that hung below the knee. In 1918, swimwear got another makeover, leaving only a tunic to cover the shorts. This was the beginning of bathing suits starting to get lighter and more revealing. During this time, bare legs were finally acceptable to show at the beach.

The 1940s – 1950s Bathing Suits

Hollywood added the much needed glamour and style to the bathing suit. During this time, the film industry fueled the demand for lighter, brighter beachwear. This was a time of slightly higher cuts and tighter fits. By the mid 1950s, mesh or sheer fabric were introduced to the midriff area. This was symbolic of the new acceptance of more revealing suits. Not quite bikinis, but society was now okay with a woman wearing a little less when taking a trip to the beach.

The 1960s- 1970s Risk Taking Bathing Suits

In the 1960s, bikinis were now an acceptable and stylish alternative to the one piece bathing suit. Bikinis were not nearly as revealing as today, but still took a risk. Bottoms always entirely covered the women’s rear, and the front sat just beneath the belly button. Most bikinis contained nylon in the fabric, allowing for a more contemporary fit. The 1970’s revolution would forever change swimwear. By the mid 70s, bikini tops were not much more than a bra. The 1970s also re-introduced the one piece, but this time it was extremely high cut to reveal the hips.

The 1980s Narrow Swimwear

The swimwear industry completely transformed into niche area in the fashion world. Swimwear during this time was focused on serving the purpose of sun tanning and playing. The 90s saw variations of bikini silhouettes, including the “pretzel”, which was a twist of spandex and lycra that barely covered anything. Criss cross halter tops and odd designers seemed to dominate the 90s suit.

More Fashion Fabula

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

Minimal Chic

Counter clockwise from left to right: Knit & Woven Cardigan, rag & bone Jean, Cold-Shoulder Top, Manolo Blahnik pumps

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

How to Wear Earth Toned Workwear

IT DOESN’T HAVE TO BE EARTH DAY TO WORK WITH A NATURAL COLOR PALATE Discussions of color – and adding color into one’s wardrobe –

6 Houseplants for a Healthier Home

There’s nothing like a well-curated display of indoor plants! It’s impressive on two levels–the artistic and the practical. It takes some skill to maintain plants,

Gift Guide: For the Beauty Lover

For that family member who loves experimenting with beauty products, this gift guide is on point for her. From perfect brow sculpting to make-up necessities

Behind the Brand: Oliver Peoples

In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing to

The Commuter’s Guide to Style

Whether you’re hopping on a train or taking the healthier route and going by foot or bike, we’ve got your sartorial needs covered. By Foot

A Lesson in Layering

Fall is here, temperatures are dropping, and the time for piling on clothes has arrived and, with that, the dreaded fear of looking like an

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

New Years Eve Look!

From left to right: Cosmic Beam Sequin Dress, Spike Midi Ring Set, Iridescent Box Clutch, Elva Heels

10 Best Lipsticks for Fall

As much as we love seeing bold experimental makeup on the runway, we really appreciate when a beauty look is something that’s easy to recreate

The Evolution of Festival Fashion

Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit

On Trend: Animal Prints

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

How to Throw a Dinner Party

If you’ve been holding off throwing a party because you think your place is too small, or you’re embarrassed that it’s unfinished or not decorated

Editor’s Picks: White Out

From left to right: Topshop Crochet Overlay Dress, Dior Mono Eyeshawdow, MAC Eye Kohl, Matt Bernson Slide Sandal, MARC BY MARC JACOBS Cross Body Bag

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word