Future of foundation: Chromara Beauty offers on-demand match to end shade struggles

Foundation shade ranges may become obsolete. Chromara Beauty has created a makeup solution that can concoct exact-match formulas at home, in retail, or at the point of manufacturing. Chromara provides six base pigments and creates millions of custom formulations at the point of sale. The technology allows brands to carry less inventory, customers to get an exact shade match, and the industry to build a closed-loop operating system for refillable, on-demand foundation.

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