The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at how far swimwear has come. The evolution of the bathing suit has reflected society’s attitude towards swimming, outdoor living, and modesty.

The 18th Century Bathing Gown

Forget what you know about bikinis, tankinis, and any other form of traditional bathing suits. In the 18th century, swimwear served as an entirely different function. Bathing gowns were long dresses that were designed with a heavy fabric to help protect against transparency and help the dress not rise up while wading in the water. Swimwear during this time period was emphasized in modesty, not style.

The 19th Century Princess Cut Suit

Up until the 19th century, there were not many changes from the heavy garment known as the bathing gown, because women were not encouraged to swim. By the end of the 19th century, society finally realized that women were capable of swimmer, and women’s swimwear finally had an opportunity to explore new possibilities. Could you imagine? The bathing gown finally got a makeover, and the Princess Cut suit was introduced. The Princess Cut consisted of a one piece blouse and trousers ensemble, with a separate skirt that hung below the knee. In 1918, swimwear got another makeover, leaving only a tunic to cover the shorts. This was the beginning of bathing suits starting to get lighter and more revealing. During this time, bare legs were finally acceptable to show at the beach.

The 1940s – 1950s Bathing Suits

Hollywood added the much needed glamour and style to the bathing suit. During this time, the film industry fueled the demand for lighter, brighter beachwear. This was a time of slightly higher cuts and tighter fits. By the mid 1950s, mesh or sheer fabric were introduced to the midriff area. This was symbolic of the new acceptance of more revealing suits. Not quite bikinis, but society was now okay with a woman wearing a little less when taking a trip to the beach.

The 1960s- 1970s Risk Taking Bathing Suits

In the 1960s, bikinis were now an acceptable and stylish alternative to the one piece bathing suit. Bikinis were not nearly as revealing as today, but still took a risk. Bottoms always entirely covered the women’s rear, and the front sat just beneath the belly button. Most bikinis contained nylon in the fabric, allowing for a more contemporary fit. The 1970’s revolution would forever change swimwear. By the mid 70s, bikini tops were not much more than a bra. The 1970s also re-introduced the one piece, but this time it was extremely high cut to reveal the hips.

The 1980s Narrow Swimwear

The swimwear industry completely transformed into niche area in the fashion world. Swimwear during this time was focused on serving the purpose of sun tanning and playing. The 90s saw variations of bikini silhouettes, including the “pretzel”, which was a twist of spandex and lycra that barely covered anything. Criss cross halter tops and odd designers seemed to dominate the 90s suit.

More Fashion Fabula

3 Tips For a Green Closet

Here at Brandzaffair we understand that sustainable practices aren’t a fad but rather a lifestyle, and were interested in finding out how to create a

History in Fashion: Overalls

Love them or hate them, overalls are back in trend this season and we wanted to find out what inspired this trend. Quick History The

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

The Latest Brow Products

They say eyes are the windows to your soul, but really, it’s your brows that do all the talking. When you discover your lipstick didn’t

Chic Items for a Creative Office

Working in a creative environment offers a chance to unleash the full force of your fashion wardrobe – but how do you get the balance

Best Fall Looks for the Office

This fall’s trends vary from sparkles to goth to fishnets—none of which are especially appropriate for the workplace. Now that we’ve covered what isn’t appropriate

Editors Picks: Floral + Graphic

RO & De Floral Print Blazer just went out of stock, try the L’Agence floral print blazer instead. L’AGENCE ‘Jean Marie Floral Blazer Fresh white

Memorial Day Sale Event!

Leave it to us to search our site for the most coveted brands and top designer goods on sale. We’ve put together the most incredible

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

What to Wear to a BBQ

With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are a

History in Fashion: The Tracksuit

So much of the modern woman’s wardrobe finds its origins in the world of sport, and the tracksuit – unsurprisingly, given the name – is

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Weekend Closet: Valentine’s Day

Akris Punto Faux Leather Trim Jersey Skirt, $395.00 at Nordstroms  – This Faux leather trim adds a sleek finishing touch to a classic jersey pencil

How to Dress For a Music Festival

If you think music festivals are all about running around in the desert with denim cutoffs and waving around a peace sign— think again! This

The Black Friday List

Editors’ Picks BLOOMINGDALES – Take 10% off all Beauty products. USE CODE: BEAUTY10 FREE PEOPLE 50% OFF MOST ITEMS KENNETH COLE 50% OFF SITEWIDE TED

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word