The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at how far swimwear has come. The evolution of the bathing suit has reflected society’s attitude towards swimming, outdoor living, and modesty.

The 18th Century Bathing Gown

Forget what you know about bikinis, tankinis, and any other form of traditional bathing suits. In the 18th century, swimwear served as an entirely different function. Bathing gowns were long dresses that were designed with a heavy fabric to help protect against transparency and help the dress not rise up while wading in the water. Swimwear during this time period was emphasized in modesty, not style.

The 19th Century Princess Cut Suit

Up until the 19th century, there were not many changes from the heavy garment known as the bathing gown, because women were not encouraged to swim. By the end of the 19th century, society finally realized that women were capable of swimmer, and women’s swimwear finally had an opportunity to explore new possibilities. Could you imagine? The bathing gown finally got a makeover, and the Princess Cut suit was introduced. The Princess Cut consisted of a one piece blouse and trousers ensemble, with a separate skirt that hung below the knee. In 1918, swimwear got another makeover, leaving only a tunic to cover the shorts. This was the beginning of bathing suits starting to get lighter and more revealing. During this time, bare legs were finally acceptable to show at the beach.

The 1940s – 1950s Bathing Suits

Hollywood added the much needed glamour and style to the bathing suit. During this time, the film industry fueled the demand for lighter, brighter beachwear. This was a time of slightly higher cuts and tighter fits. By the mid 1950s, mesh or sheer fabric were introduced to the midriff area. This was symbolic of the new acceptance of more revealing suits. Not quite bikinis, but society was now okay with a woman wearing a little less when taking a trip to the beach.

The 1960s- 1970s Risk Taking Bathing Suits

In the 1960s, bikinis were now an acceptable and stylish alternative to the one piece bathing suit. Bikinis were not nearly as revealing as today, but still took a risk. Bottoms always entirely covered the women’s rear, and the front sat just beneath the belly button. Most bikinis contained nylon in the fabric, allowing for a more contemporary fit. The 1970’s revolution would forever change swimwear. By the mid 70s, bikini tops were not much more than a bra. The 1970s also re-introduced the one piece, but this time it was extremely high cut to reveal the hips.

The 1980s Narrow Swimwear

The swimwear industry completely transformed into niche area in the fashion world. Swimwear during this time was focused on serving the purpose of sun tanning and playing. The 90s saw variations of bikini silhouettes, including the “pretzel”, which was a twist of spandex and lycra that barely covered anything. Criss cross halter tops and odd designers seemed to dominate the 90s suit.

More Fashion Fabula

Moto Jacket + Superga Sneakers

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

What to Wear on a Second Interview

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

The History of Mascara

Mascara is a staple to any female’s makeup collection. And it has been that way for centuries. But, did you know that between the 1900’s

Weekend Closet Picks

Anna Cardigan – This super-soft cardigan features a clean look for any weekend outing. Prada Sunglasses – Loving this chic spin on the classic wayfarer!

On Trend: Sale into Spring

In the post holiday mess, it’s easy to get swallowed up in a sea of sales and sensational price slashes. Avoid making mistakes by keeping

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

6 Must Have Hair Accessories!

Sometimes looking beautiful has little to do with the amount of effort, or hours spent getting ready. The hair trends for spring 2015 insist on

How to Fill in Your Brows

Instead of using makeup to turn us into someone we’re not, we’re always looking for new ways to amp up our natural features. Sometimes, it’s

5 Beauty Looks to Try

It’s that time of year where we’re faithful to our favorite shade of burgundy lipstick and get to play up our other features with high-impact

The Commuter’s Guide to Style

Whether you’re hopping on a train or taking the healthier route and going by foot or bike, we’ve got your sartorial needs covered. By Foot

On Trend: Animal Prints

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word