Home » Rebecca Minkoff: Revolutionizing NYFW

Rebecca Minkoff: Revolutionizing NYFW

New York Fashion Week officially begins today, and we are really excited to see what Rebecca Minkoff has in store for Spring 2016.

Like other companies, her namesake brand will showcase its products on Saturday, Feb. 13, but will only present collections that are already available in stores. For example, rather than show clothes for Fall 2016, Minkoff will present her Spring 2016 collection for a second time instead.The decision underscores a growing trend in the fashion world where designers are wielding social media channels such as Facebook and Twitter to become more tech-centric.

Minkoff’s innovative approach to Fashion Week emerges at a time when consumers have unprecedented accessibility. In the past, editors and buyers would view a collection privately, six months before the rest of the world. Thanks to the advent of social media, consumers can view a collection on Instagram, Twitter or Periscope before it even leaves the runway. That immediate exposure is leading to “customer fatigue.”

“Everything that you can see on the runway show is buyable — it’s shopable right then and there,” Minkoff said in an interview with Bloomberg. “So you’re going to see an image on Instagram that someone’s going to post anyways, and the consumer can actually go to the store and get it that day.”

Rebecca Minkoff isn’t the only shop changing tactics. Thakoon, Misha Nonoo, Burberry and Tom Ford have each agreed to change how they present their collections. Rebecca Minkoff, however, was one of the first designers to officially announce a change in its approach.

Minkoff’s #SeeBuyWear show, she noted, won’t solely be a rehash of her September lineup, although there will be some familiar pieces. It will feature only the looks that were picked up by retailers — save for 16 new styles the designer added to be sold in her stores and potentially by her current wholesale accounts. New hair and makeup will also give the show a fresh look.

More Fashion Fabula

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

How to Wear Tweed

It’s time to forget everything you thought you knew about tweed. Reimagined for autumn/winter 2015, this heritage cloth – worn for centuries – now comes

Memorial Day Sale Event!

Leave it to us to search our site for the most coveted brands and top designer goods on sale. We’ve put together the most incredible

A Guide to BB Creams

Women are known to be the masters of multitasking, and putting on our makeup is no exception. We rush to put it on when we’re

What to Wear to a BBQ

5/23/2016 With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Halogen Dress + Accessories

Counter clockwise from left to right: Ankle Strap Sandal, Envelope Clutch, Gucci Oversized Sunglasses, Halogen Dress

8 Rules For Party Season

Dust off your finery— It’s party season once again. From turning up under dressed to getting too dressed up, we know it’s not always easy

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

History of Fashion: Plaid

Whether you love it or find it a symbol of all things hipster, plaid has been remarkably successful. It’s one of the most widespread, recognizable

What to Wear to a BBQ

With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are a

Editor’s Picks from Nordstrom

Above, from left to right: Flag Halter Bikini Top, Madewell Colorblock Tee, Stripe Hipster Bikini Bottoms, Steve Madden Sandal, Madewell Slim Straight Leg Legs

Spread the Word