Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem

Amazon Ads interview exposes micro-trends in India’s beauty sector showing natural ingredients preference.

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10 Habits of Well-Dressed Women

While there’s no universal code or to-do list that all stylish women adhere to, there are a few select habits that aid the process of

The History of Mascara

Mascara is a staple to any female’s makeup collection. And it has been that way for centuries. But, did you know that between the 1900’s

Beauty Masterclass : Kajal Eyeliner

We’ve always been a fan of smoky, dramatic eyes. Ever since ancient times, kajal and kohl (note: you can use these terms interchangeably) have been

Behind the Brand: Oliver Peoples

In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing to

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

The History of Blush

Blush. Blusher. Rouge. Whatever you may call it, it still serves the same purpose; to provide a healthy flush of color to the cheeks. Blush

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

Be Bright, Wear White!

Summer after Summer, an all-white look remains an absolute favorite for all fashion-lovers. Why not beat the heat and look effortlessly stunning! It’s the perfect

Gift Guide: For the Beauty Lover

For that family member who loves experimenting with beauty products, this gift guide is on point for her. From perfect brow sculpting to make-up necessities

Weekend Look by Madewell

Counter clockwise from left to right: Madewell Sweatshirt, Dolce Vite Bootie, Madewell Skinny Jeans, Madewell Leather Tote

What to Wear to a BBQ

5/23/2016 With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are

Color Combinations for Fall

Much like in nature, transitioning your wardrobe into the autumn months means a major shift in color palette. Pastel pinks become burnt oranges, whites become

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

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