How South Korea is using K-beauty trend boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

More Fashion Fabula

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

The Best Jackets For Spring

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

Shop 10 Day Dresses For Spring

It’s the perfect time to shop for must-have day dresses for Spring. We are seeing colorful patterns and flowing silhouettes from all of our favorite

On Trend: Spring Bags

The best handbags of the season are in the ring and it’s time to decide which side you’re on – And these bags are anything

Shop the New Converse: Chuck II

Chucks — as millions of devotees know them — come in many colors and variations. Andy Warhol wore them when he painted soup cans and

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

A Guide to BB Creams

Women are known to be the masters of multitasking, and putting on our makeup is no exception. We rush to put it on when we’re

Nick Fouquet: A Mad Hatter

There is a lot of uncertainty as to the origin of the phrase “as mad as a hatter.” We are all familiar with Lewis Carroll’s

Style Guide for Casual Friday

Don’t you just love Friday? One last stretch before the weekend, the feeling of accomplishment that comes with it and everyone else just seems to

How to Dress Vintage

Vintage hunting can be just as intimidating as it is rewarding. Aside from the self-curating aspect, the experience is not that much different from your

Travel: 6 Packing Hacks

Vacation is fun, but for most packing is not. Here are a few tips to help you master the packing process. 1. Make a packing

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

On Trend: Floral Prints

Wondering how to get your wardrobe to flourish this spring? Look no further than the floral trend seen again this year on the Spring 2015

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

Home Decor: Neutrals With An Edge

There are plenty of practical reasons to decorate with neutral colors. The shades we think of as neutral – whites, beiges, tans – don’t clash

How to Fill in Your Brows

Instead of using makeup to turn us into someone we’re not, we’re always looking for new ways to amp up our natural features. Sometimes, it’s

History in Fashion: Skirts

The original idea of a modern skirt was born during the 15th century form the gotic sukiene, which split into two elements : the corset

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

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