Next in ingestible beauty: Precision probiotics from kimchi and collagen companions

Spotlighted in Innova Market Insights’ Top Trends for 2025, the “Taste the Glow” consumer trend embodies the expansion of beauty-related claims into food and beverage products. Key advances in the field include a precision probiotic isolated from kimchi to target skin conditions. Meanwhile, collagen remains a leading inclusion, boosted by complementary ingredients like OptiMSM that improves skin thickness and hydration. As drivers of demand behind functional beauty ingredients, the majority of Gen Z and Millennial consumers surveyed by Innova Market Insights say that they want to buy food, beverage, or supplement products for their personal appearance. Younger consumers crave functional soft drinks, tea, and chocolate, and are highly receptive to novelty and creative packaging.

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