Sally Beauty Holdings (SBH) Expands Soapbox Distribution, Is It Still 4% Undervalued?

Soapbox has just rolled out a new alcohol free Hair Fragrance Finishing Mist and complementary wash and styling products that are sold exclusively through Sally Beauty Holdings (SBH) stores and its online platform. This rollout gives investors a fresh lens on the retailer’s role as a distribution partner for emerging hair care brands.
Sally Beauty Holdings has paired these brand partnerships with a share price that recently closed at US$15.67, and the 90-day share price return of 20.1%…

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