Brent Hocking’s newest tequila, Purísima, isn’t just expensive — it’s elusive. Buyers must apply for the chance to purchase a bottle, adding a layer of intention to the process. But the brand’s rarity isn’t just for show — It’s less about gatekeeping and more about maintaining integrity in an overcrowded category.
Look of the Week by Madewell
From left to right: Savannah Saddlebag,Jersey Jumpsuit,Ring Bolo Necklace,Beaded Cuff Bracelet,Slide Sandal










