Wellness Data Boom: The Rise of the Direct-to-Consumer Medical Testing Industry

Fueled by Dissatisfaction With Traditional Healthcare and Venture Capital, Companies Are Offering Full-Body M.R.I.s and Biomarker Tests Without Physician Oversight, Prompting Debate Over False Positives and Patient Anxiety. A new and rapidly expanding sector of the wellness economy is granting customers direct access to sophisticated medical diagnostics, including full-body M.R.I. scans and comprehensive biomarker panels, […]

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