How C-beauty brands win by going hyper-local

Chinese brands like Maogeping and Judydoll are outmaneuvering global beauty giants by understanding that China is not a single market but many distinct ones.

More Fashion Fabula

Editors’ Picks: Easter Style

J.O.A. Top – Floral Stripe Crop – Flowers and stripes unite for a print-packed masterpiece on JOA’s entrancing crop top. J.O.A Midi Skirt – Floral

The Best Jackets For Spring

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

5 Travel Accessories You Actually Need

Traveling can be strenuous and tough to handle if you aren’t properly prepared. Travel-savvy companies are always brainstorming for the next handy device the world

Origins of the Overcoat

As with many contemporary staples, it’s difficult to pinpoint exactly when the overcoat first emerged. Several online accounts name 1772 as the year the overcoat

How to Dress For a Music Festival

If you think music festivals are all about running around in the desert with denim cutoffs and waving around a peace sign— think again! This

Weekend Closet: Pretty Pastels!

Tommy Hilfiger Women’s Naree Two Piece Flats from Macy’s, $69- Trendy, yet chic. The Naree two-piece flats by Tommy Hilfiger fit in just about everywhere.

The History of Hunter Boots

With the weather finally, slowly starting to heat up and April showers nearly upon us – what better time to take you on a guided

On Trend: Sale into Spring

In the post holiday mess, it’s easy to get swallowed up in a sea of sales and sensational price slashes. Avoid making mistakes by keeping

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

The History of J. Crew

J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

Quilted Leather Moto + Dress

Counter clockwise from left to right: Leith Dress, Rebecca Minkoff Crossbody, Quilted Leather Moto Jacket, Vince Bootie

Travel: 6 Packing Hacks

Vacation is fun, but for most packing is not. Here are a few tips to help you master the packing process. 1. Make a packing

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

8 Products to Keep Your Skin Glowing

Our sun-kissed summer facade has long since faded, but that doesn’t mean we have to accept dull, lifeless-looking skin all winter long. This season we

The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at

On Trend: A Folk Story

Perhaps the must-have item this season is a peasant dress — the seventies folk trend is set to be a huge success for 2015. The

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

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