On February 1, Rare Beauty entered all 1,500-plus Ulta Beauty stores nationwide and debuted on the retailer’s website, marking the brand’s first U.S. retail expansion since its launch at Sephora in September 2020. On launch day, it broke Ulta Beauty’s existing sales records, delivering the largest brand debut in the retailer’s history, according to Rare Beauty representatives.
Pre-Fall Style Guide
There are more designers and brands participating in pre-fall than ever before, and this season, there was a definite shift toward looser, baggier, and odder











