POV Beauty Co-founders on turning TikTok followers into customers

TikTok star Mikayla Nogueira and her POV Beauty Co-founder, Ani Hadjinian, sit down with Host Elizabeth Gore to break down how they built a fast-growing brand from scratch. They share insights on turning social media into a powerful sales engine, balancing creativity with business strategy, and building a partnership that fuels growth.

More Fashion Fabula

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

Behind the Brand: Oliver Peoples

In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing to

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Editor’s Picks: White Out

From left to right: Topshop Crochet Overlay Dress, Dior Mono Eyeshawdow, MAC Eye Kohl, Matt Bernson Slide Sandal, MARC BY MARC JACOBS Cross Body Bag

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

Weekend Closet: Free People!

Free People Ripstop Tech – A lightweight jacket to keep the elements at bay during your everyday outings. Free People ‘Fantasy’ Cowl Neck Tee –

6 Must Have Hair Accessories!

Sometimes looking beautiful has little to do with the amount of effort, or hours spent getting ready. The hair trends for spring 2015 insist on

Memorial Day Sale Event!

Leave it to us to search our site for the most coveted brands and top designer goods on sale. We’ve put together the most incredible

Professional Look by Topshop

Clockwise from left to right: Lips in Fawn,Eyelet Blazer,Long Sleeve Blouse,Bone Heel Ankle Boots,Split Pocket Pencil Skirt

History in Fashion: Ripped Jeans

Ripped jeans, as many of us know, was usually a result of over-wearing. Prior to the 1970’s, ripped jeans was mainly associated with the less

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

On Trend: Black and White

Amidst the noise of our daily lives, the simple and classic can refresh us like nothing else. Though it seems like plain common sense to

Mother’s Day Gift Guide

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

Fashion Brands

The first central destination, personal online lifestyle center with immediate,direct connection to your favorite brands with their best offers, as well as outlooks andinsights, reviews and discovery of new brands that you didn’t know you would love. Apersonal Closet allows you to save and share your favorite items.

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