On Trend: Floral Prints

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

From left to right: Teagan Shell Blue Light, The Jensen Dress, 20 years Peninsula Denim

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

We are used to seeing spring makeup in the form of bronzed skin, glossy lips and soft eyes. But the beauty trend this season threw

With the start of another year comes the ever-looming pressure to make resolutions. Unfortunately, those little commitments to self-growth have gained an intimidating reputation. It’s

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

Let’s be honest, dad’s can be a little tricky to shop for. But, you can only buy your dad so many neckties for Father’s Day

Clockwise from left to right: IRO Knit Jacket, Frame Denim, IRO Linen Tee, rag & bone Bootie

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then

The original idea of a modern skirt was born during the 15th century form the gotic sukiene, which split into two elements : the corset

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Buying sunglasses can be a long and tedious process. As brands proliferate, and styles multiply, we’re often dazzled by the various shades on display, and

Counter clockwise from left to right:Campbell Blazer,Mougin & Piquard,Sam Sunglasses,Leather Cross-Strap Sandals,Italian Stretch Wool Pants,Tiered Crepe Top

From left to right: Tye Dye Maxi Dress, TRENTA Soft Bra, TRENTA Lowrider Thong

Counter clockwise from left to right: Helene Berman Coat, Sam Edelman Leather Leggings, Halogen Crossbody Bag, Halogen Cashmere Funnel Neck, Halogen Slip-on Sneaker

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

Did you know that each perfume bottle is uniquely designed to correlate with it’s own scent? Throughout history, fragrance bottles have developed a rich story

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

5/23/2016 With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are

It’s the perfect time to shop for must-have day dresses for Spring. We are seeing colorful patterns and flowing silhouettes from all of our favorite