Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création) was born from a reaction against the ostentatious fashion that was all the rage in Paris at the time. With a belief that clothes should not overshadow the personality of the wearer, A.P.C. quickly became renowned for its simple, well-tailored wardrobe staples, inspired by workwear and free from embellishment. Today, the label’s stylish, pared-down aesthetic seems as appropriate as ever; while trends come and go, there is something reassuringly constant and no-nonsense about Mr Touitou’s signature brand of Parisian cool.

Did you Know?

The brand’s Paris headquarters has a recording studio that both staff and bands can use (the rapper Mr Joey Starr is currently in residence). A.P.C. also release special edition band T-shirts. Mr Touitou once stated, “We make noise not clothes.”

The Denim

A.P.C.’s raw-denim selvedge jeans has somewhat of a cult status. Last year the brand launched the Butler series, enabling customers to buy reconditioned pre-worn jeans that have already been broken in.

The Quilts

In 2010 A.P.C. launched their quilt project, making quilts in the Amish tradition using leftover fabric from the brand’s 23 year history.

More Fashion Fabula

What to Wear on a Second Interview

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

Best Face Masks for Oily Skin

Face masks are the easiest way for a quick fix. Unlike serums, oils or moisturizers, face masks aren’t absorbed into the skin. Instead, they sit

Fall Trend: Men’s-Inspired Look

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

What to Wear to a BBQ

With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are a

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

The Future is Sporty

You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then

Best Fall Looks for the Office

This fall’s trends vary from sparkles to goth to fishnets—none of which are especially appropriate for the workplace. Now that we’ve covered what isn’t appropriate

History of the Female Suit

The female suit symbolizes a triumph of contradiction, between sexy and modest, masculine and feminine – and has been considered a symbol of sophistication and

Editors’ Picks: Summer Jumpsuit

Splendid Nautical Stripe Jumpsuit This lightweight jumpsuit epitomizes quintessential high-seas style. Steve Madden ‘Aintso’ Strappy Leather Toe Ring Sandal Classic and summery toe-ring style sandal

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word