Beauty as strategy: Why K-beauty is also a political success

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

More Fashion Fabula

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

Professional Look by Topshop

Clockwise from left to right: Lips in Fawn,Eyelet Blazer,Long Sleeve Blouse,Bone Heel Ankle Boots,Split Pocket Pencil Skirt

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

What to Wear to a BBQ

With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are a

How These Items Got Their Name

Do designers just pick names they like out of thin air? Do they obsess over their decisions as if naming a child? Where—to put it

Tom Ford’s Private Blend

Care for a hint of tobacco? How about a whiff of black suede? If a taste for exotic aromas suits your style, then Tom Ford’s

How to Wear Tweed

It’s time to forget everything you thought you knew about tweed. Reimagined for autumn/winter 2015, this heritage cloth – worn for centuries – now comes

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

Editors Picks: Floral + Graphic

RO & De Floral Print Blazer just went out of stock, try the L’Agence floral print blazer instead. L’AGENCE ‘Jean Marie Floral Blazer Fresh white

Fall Trend: Men’s-Inspired Look

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

How to Throw a Dinner Party

If you’ve been holding off throwing a party because you think your place is too small, or you’re embarrassed that it’s unfinished or not decorated

Memorial Day Sale Event!

Leave it to us to search our site for the most coveted brands and top designer goods on sale. We’ve put together the most incredible

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word