Did Trend Brand Rollouts Just Shift Ulta Beauty's (ULTA) Investment Narrative?

Flower Knows and COSRX announced major U.S. expansion through Ulta Beauty this month, moving curated product ranges from Ulta.com into hundreds of physical stores, including Flower Knows placements in 450 locations and a feature in Ulta Beauty’s Just Dropped Beauty platform.
The broadened in-store footprint of these trend driven brands gives Ulta Beauty fresh product stories across color cosmetics and lip care, which can influence traffic, merchandising productivity, and how effectively the…

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