Following the success of sustainability, female consumers are more concerned about the environmental impact behind beauty cosmetics and the brands they interact with. Beauty is entering a new era: one shaped by consciousness and environmental awareness.
Behind the Brand: A.P.C.
Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)









