How e.l.f. Beauty is offsetting tariffs, inflation with fresh price cuts

Yahoo Finance Executive Editor Brian Sozzi sits down with e.l.f Beauty (ELF) Chairman and CEO Tarang Amin at the 2026 Cannes Lions International Festival of Creativity to discuss the brand’s price cutting strategy to offset tariff pressures resulting from the Trump administration’s 2025 trade policies.

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The History of J. Crew

J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s

Style Resolutions for 2016

With the start of another year comes the ever-looming pressure to make resolutions. Unfortunately, those little commitments to self-growth have gained an intimidating reputation. It’s

Mother’s Day Gift Guide

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

How To Explore Your Own City

Travel addicts are dreamers. We long for the far away, picture ourselves on planes, and love to imagine strange surroundings. That is, until reality sets

How to Dress for a Date

Ah, the always unnerving ‘what to wear on a date’ scenario. It’s hard trying to blend what makes you feel comfortable with the expected dress

Rainwear Style Guide

No matter where you reside, dressing for wet weather is a skill that’s surprisingly hard to master. Most women fall into one of two categories.

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

5 Ways to Wear a Leather Jacket

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

The Ultimate Denim Shop

Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends

History in Fashion: Skirts

The original idea of a modern skirt was born during the 15th century form the gotic sukiene, which split into two elements : the corset

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Chic Fitness Essentials

As the long and indulgent Thanksgiving weekend comes to a close, the last thing anyone wants to do is hit the gym. Whether you’re a

Father’s Day Gift Guide

Still need something for Dad? Look no further — we’ve got you covered! This Father’s Day, don’t just get Dad anything; give him he can

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

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