Yahoo Finance Executive Editor Brian Sozzi sits down with e.l.f Beauty (ELF) Chairman and CEO Tarang Amin at the 2026 Cannes Lions International Festival of Creativity to discuss the brand’s price cutting strategy to offset tariff pressures resulting from the Trump administration’s 2025 trade policies.
The History of J. Crew
J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s











