Management Without Managers: ELF’s Influencer-Driven Beauty Revolution

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team (74% women, 76% young) fueled innovation

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The Best Jackets For Spring

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

The Evolution of Festival Fashion

Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit

Weekend Closet: Free People!

Free People Ripstop Tech – A lightweight jacket to keep the elements at bay during your everyday outings. Free People ‘Fantasy’ Cowl Neck Tee –

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

The Latest Brow Products

They say eyes are the windows to your soul, but really, it’s your brows that do all the talking. When you discover your lipstick didn’t

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

Sunglass Obsession: The Right Fit

Quick, name one item you never leave home without. If you said sunglasses, you’re on the ball. Sunglasses, just as much as your hairstyle, purse

New Years Eve Look!

From left to right: Cosmic Beam Sequin Dress, Spike Midi Ring Set, Iridescent Box Clutch, Elva Heels

5 Ways to Wear a Leather Jacket

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at

Weekend Closet: Pretty Pastels!

Tommy Hilfiger Women’s Naree Two Piece Flats from Macy’s, $69- Trendy, yet chic. The Naree two-piece flats by Tommy Hilfiger fit in just about everywhere.

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

A Guide to BB Creams

Women are known to be the masters of multitasking, and putting on our makeup is no exception. We rush to put it on when we’re

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