CJ Olive Young has named the pursuit of a “complete self” as the most impactful trend in K-beauty for 2025 and 2026. South Korea’s leading health and beauty retailer says the wellness trend has become more pronounced around the world. It names the US, UK, and China as major consumer bases that prioritize wellness in their daily lives. Olive Young partially attributes this to the global rise of Korean beauty principles.
Behind the Brand: A.P.C.
Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)











