Pinterest’s 2026 beauty trend predictions are underpinned by three primary shifts in consumer mindset: personalization, emotional comfort, and a reworked nostalgia. In personalization, the data shows a year-over-year increase in searches such as “scent stacking” and “asymmetric beauty looks.” Both of these trends indicate that consumers want beauty routines that express their identity rather than follow instructions to recreate a look.
Editor’s Picks: Labor Day
Clockwise from left to right: IRO Knit Jacket, Frame Denim, IRO Linen Tee, rag & bone Bootie











