This Is the Most Popular Bottled Water Brand in America, According to a New Report

Americans drink nearly double the water Europeans do—and over half of them are cracking open bottles. According to YouGov’s 2024 soft drink rankings, Aquafina tops the list as the most considered brand. But with Smartwater and VitaminWater close behind, the competition is anything but flat.

More Fashion Fabula

Sunglasses: Shop By Face Shape

Ever wonder which sunglass frames work best for your face shape? We’ve got you covered with this guide. Summer is almost “officially” here so we’re

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

On Trend: Sale into Spring

In the post holiday mess, it’s easy to get swallowed up in a sea of sales and sensational price slashes. Avoid making mistakes by keeping

Quilted Leather Moto + Dress

Counter clockwise from left to right: Leith Dress, Rebecca Minkoff Crossbody, Quilted Leather Moto Jacket, Vince Bootie

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

Anatomy of a Perfume Bottle

Did you know that each perfume bottle is uniquely designed to correlate with it’s own scent? Throughout history, fragrance bottles have developed a rich story

On Trend: A Folk Story

Perhaps the must-have item this season is a peasant dress — the seventies folk trend is set to be a huge success for 2015. The

On Trend: Walk The A-Line

A-line skirts have been on trend for quite some time and there is no surprise that this will continue into 2015. With the holidays coming

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

History in Fashion: Raw Denim

Raw Denim. Have you heard of it? Before you start thinking it’s just the latest trend in fashion, we invite you to consider it’s historical

History of the Female Suit

The female suit symbolizes a triumph of contradiction, between sexy and modest, masculine and feminine – and has been considered a symbol of sophistication and

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

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