Ulta enters C-beauty with Flower Knows launch

Flower Knows has become the first Chinese beauty brand to be featured at Ulta Beauty. The US is the brand’s largest overseas market, accounting for 60–70% of international revenue. “Entering Ulta marks a significant milestone in Flower Knows’ international expansion and represents an important step in tailoring our brand to the needs and preferences of US consumers,” says Gong Fang, partner and chief marketing officer of Flower Knows.

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