The deals, channels, and turnarounds that defined the beauty industry in 2025

From E.l.f.’s $1 billion purchase of Rhode to Ulta Beauty’s new strategy, the industry saw a number of shifts this year.

More Fashion Fabula

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

How to Dress For a Music Festival

If you think music festivals are all about running around in the desert with denim cutoffs and waving around a peace sign— think again! This

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

What to Wear to a Wedding

Have you ever received a wedding invitation in the mail that left you completely clueless about what to wear? Between “black tie optional” and “semiformal,”

How to Fill in Your Brows

Instead of using makeup to turn us into someone we’re not, we’re always looking for new ways to amp up our natural features. Sometimes, it’s

Home Decor: How to Hang Wall Art

In addition to furniture, wall art can have a big impact on a room’s decor. Whether you’re hanging many different pictures or one statement piece

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

Style Guide for Casual Friday

Don’t you just love Friday? One last stretch before the weekend, the feeling of accomplishment that comes with it and everyone else just seems to

Beauty Masterclass : Kajal Eyeliner

We’ve always been a fan of smoky, dramatic eyes. Ever since ancient times, kajal and kohl (note: you can use these terms interchangeably) have been

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

Look of the Week by Mango

Counter clockwise from left to right:Metallic Rigid Choker,Rigid Bracelet,Zipped Biker Jacket,Shift Dress,Leather Lapel Envelope

Editor’s Picks: White Out

From left to right: Topshop Crochet Overlay Dress, Dior Mono Eyeshawdow, MAC Eye Kohl, Matt Bernson Slide Sandal, MARC BY MARC JACOBS Cross Body Bag

Fashion Brands

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