Paula’s Choice makes a bet on longevity and sports with its first campaign of 2026

This week, I checked in on Paula’s Choice’s campaign centered on aging well and longevity. Additionally, Rare Beauty makes the jump to Ulta, and Vacation, Inc. eyes expansion.

More Fashion Fabula

Red October

Clockwise from right ot left: Ellen Tracy Wool Coat, Page Denim Skinny Jeans, Acne Studios Bootie, Gentle Monster Retro Sunglasses

On Trend: Black and White

Amidst the noise of our daily lives, the simple and classic can refresh us like nothing else. Though it seems like plain common sense to

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

8 Rules For Party Season

Dust off your finery— It’s party season once again. From turning up under dressed to getting too dressed up, we know it’s not always easy

What to Wear on a Second Interview

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

Nick Fouquet: A Mad Hatter

There is a lot of uncertainty as to the origin of the phrase “as mad as a hatter.” We are all familiar with Lewis Carroll’s

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

Memorial Day Sale Event!

Leave it to us to search our site for the most coveted brands and top designer goods on sale. We’ve put together the most incredible

The Ultimate Denim Shop

Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

Gift Guide: For the Beauty Lover

For that family member who loves experimenting with beauty products, this gift guide is on point for her. From perfect brow sculpting to make-up necessities

Topshop + Adidas

From left to right: Topshop Check Topper, Topshop V-Neck Tee, Topshop Moto Ankle Skinny Jeans, Adidas ‘Stan Smith Sneakers

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word