Home » The History of Swimwear

The History of Swimwear

Let’s be honest. You’ve been ready for summer since January! With the summer months just around the corner, we thought we’d take a look at how far swimwear has come. The evolution of the bathing suit has reflected society’s attitude towards swimming, outdoor living, and modesty.

The 18th Century Bathing Gown

Forget what you know about bikinis, tankinis, and any other form of traditional bathing suits. In the 18th century, swimwear served as an entirely different function. Bathing gowns were long dresses that were designed with a heavy fabric to help protect against transparency and help the dress not rise up while wading in the water. Swimwear during this time period was emphasized in modesty, not style.

The 19th Century Princess Cut Suit

Up until the 19th century, there were not many changes from the heavy garment known as the bathing gown, because women were not encouraged to swim. By the end of the 19th century, society finally realized that women were capable of swimmer, and women’s swimwear finally had an opportunity to explore new possibilities. Could you imagine? The bathing gown finally got a makeover, and the Princess Cut suit was introduced. The Princess Cut consisted of a one piece blouse and trousers ensemble, with a separate skirt that hung below the knee. In 1918, swimwear got another makeover, leaving only a tunic to cover the shorts. This was the beginning of bathing suits starting to get lighter and more revealing. During this time, bare legs were finally acceptable to show at the beach.

The 1940s – 1950s Bathing Suits

Hollywood added the much needed glamour and style to the bathing suit. During this time, the film industry fueled the demand for lighter, brighter beachwear. This was a time of slightly higher cuts and tighter fits. By the mid 1950s, mesh or sheer fabric were introduced to the midriff area. This was symbolic of the new acceptance of more revealing suits. Not quite bikinis, but society was now okay with a woman wearing a little less when taking a trip to the beach.

The 1960s- 1970s Risk Taking Bathing Suits

In the 1960s, bikinis were now an acceptable and stylish alternative to the one piece bathing suit. Bikinis were not nearly as revealing as today, but still took a risk. Bottoms always entirely covered the women’s rear, and the front sat just beneath the belly button. Most bikinis contained nylon in the fabric, allowing for a more contemporary fit. The 1970’s revolution would forever change swimwear. By the mid 70s, bikini tops were not much more than a bra. The 1970s also re-introduced the one piece, but this time it was extremely high cut to reveal the hips.

The 1980s Narrow Swimwear

The swimwear industry completely transformed into niche area in the fashion world. Swimwear during this time was focused on serving the purpose of sun tanning and playing. The 90s saw variations of bikini silhouettes, including the “pretzel”, which was a twist of spandex and lycra that barely covered anything. Criss cross halter tops and odd designers seemed to dominate the 90s suit.

More Fashion Fabula

5 Travel Accessories You Actually Need

Traveling can be strenuous and tough to handle if you aren’t properly prepared. Travel-savvy companies are always brainstorming for the next handy device the world

On Trend: Walk The A-Line

A-line skirts have been on trend for quite some time and there is no surprise that this will continue into 2015. With the holidays coming

Grey Details for Autumn

Counter clockwise from left to right: Helene Berman Coat, Sam Edelman Leather Leggings, Halogen Crossbody Bag, Halogen Cashmere Funnel Neck, Halogen Slip-on Sneaker

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

3 Tips For a Green Closet

Here at Brandzaffair we understand that sustainable practices aren’t a fad but rather a lifestyle, and were interested in finding out how to create a

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

Behind the Brand: Oliver Peoples

In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing to

5 Summer Tops You Can Wear to Work

5/16/2016 Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder

On Trend: Animal Prints

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

History in Fashion: Raw Denim

Raw Denim. Have you heard of it? Before you start thinking it’s just the latest trend in fashion, we invite you to consider it’s historical

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

3 Tips For a Green Closet

Here at Brandzaffair we understand that sustainable practices aren’t a fad but rather a lifestyle, and were interested in finding out how to create a

How to Throw a Dinner Party

If you’ve been holding off throwing a party because you think your place is too small, or you’re embarrassed that it’s unfinished or not decorated

Latest Fashion Coupons

There are no coupons currently available

Fashion Brands

Login

Use a social network:

Or:

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word