FABULA

Fabula is your access to Brandzaffair’s articles, advice, reviews, and consultation on products, brands, and new brands to enhance your life experience.

The History of J. Crew

J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s

5 Stylish Hiking Boots

Urban appropriation of practical clothing is nothing new. From plaid shirts to cosy cable-knit sweaters, women have long harbored a subconscious desire to wear things

The Commuter’s Guide to Style

Whether you’re hopping on a train or taking the healthier route and going by foot or bike, we’ve got your sartorial needs covered. By Foot

Professional Look by Topshop

Clockwise from left to right: Lips in Fawn,Eyelet Blazer,Long Sleeve Blouse,Bone Heel Ankle Boots,Split Pocket Pencil Skirt

5 Style Habits for the Professional

While it’s true that in this day and age, office attire is more approachable and casual than ever, greater wisdom holds that dressing professionally still

Style Lessons from Wise Women

It’s no coincidence that many of the world’s best-dressed women aren’t in the first flush of youth. They might have gained a wrinkle or two,

5 Ways to Wear a Leather Jacket

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

Best New Sunglasses for 2016

Ray-Ban Clubround Sunglasses Mixing pieces of Clubmaster and Round styles, these shades forge a new identity that’s no less appealing. The tortoise and black frames

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

A Brief History of Anthropologie

Anthropologie is one of those few stores that appeals to women of every age —whether you go for the store’s unique party-dress selection, its delicious

Rainwear Style Guide

No matter where you reside, dressing for wet weather is a skill that’s surprisingly hard to master. Most women fall into one of two categories.

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

Layering Combinations for Winter

After a fairly mild winter beginning it’s easy to forget how bitter a cold snap can be, which is why we highly recommend mastering the

Style Guide for Casual Friday

Don’t you just love Friday? One last stretch before the weekend, the feeling of accomplishment that comes with it and everyone else just seems to

Style Resolutions for 2016

With the start of another year comes the ever-looming pressure to make resolutions. Unfortunately, those little commitments to self-growth have gained an intimidating reputation. It’s

Do Well: Recycle Your Garments

We live in a culture where replacement is king. We routinely fix big-ticket items, like cars and washing machines, but primarily it’s easier and cheaper

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