Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

More Fashion Fabula

The History of Hunter Boots

With the weather finally, slowly starting to heat up and April showers nearly upon us – what better time to take you on a guided

ACNE Studios Weekend Look

Counter clockwise from left to right Acne Studios Jeans, Superga Sneakers, rag & bone Fedora, Acne Studios Jean Jacket, Acne Studios Aviators

The History of Mascara

Mascara is a staple to any female’s makeup collection. And it has been that way for centuries. But, did you know that between the 1900’s

The History of Blush

Blush. Blusher. Rouge. Whatever you may call it, it still serves the same purpose; to provide a healthy flush of color to the cheeks. Blush

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Hats Off to Fall

Most of us never leave the house without sunglasses. A purse is absolutely mandatory, no matter what the occasion. And, we feel naked without at

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

Editors’ Picks: Madewell

Madewell Denim Jacket – Make every day Throwback Thursday in this lightly distressed denim jacket. Madewell Side Tie Crop Tee – Tonal side ties complete

The Black Friday List

Editors’ Picks BLOOMINGDALES – Take 10% off all Beauty products. USE CODE: BEAUTY10 FREE PEOPLE 50% OFF MOST ITEMS KENNETH COLE 50% OFF SITEWIDE TED

What to Wear to a BBQ

With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are a

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

Mother’s Day Gift Guide

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

Shop the New Converse: Chuck II

Chucks — as millions of devotees know them — come in many colors and variations. Andy Warhol wore them when he painted soup cans and

History in Fashion: Overalls

Love them or hate them, overalls are back in trend this season and we wanted to find out what inspired this trend. Quick History The

Tom Ford’s Private Blend

Care for a hint of tobacco? How about a whiff of black suede? If a taste for exotic aromas suits your style, then Tom Ford’s

Editors’ Picks: Summer Jumpsuit

Splendid Nautical Stripe Jumpsuit This lightweight jumpsuit epitomizes quintessential high-seas style. Steve Madden ‘Aintso’ Strappy Leather Toe Ring Sandal Classic and summery toe-ring style sandal

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