E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty.

More Fashion Fabula

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

On Trend: Floral Prints

Wondering how to get your wardrobe to flourish this spring? Look no further than the floral trend seen again this year on the Spring 2015

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

The Best Pants for your Body Type

We recognize that determining your body type can be aggravating. There’s no universal index of key terms or measurements and even if you find a

The Evolution of Festival Fashion

Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

The Commuter’s Guide to Style

Whether you’re hopping on a train or taking the healthier route and going by foot or bike, we’ve got your sartorial needs covered. By Foot

Beauty Masterclass : Kajal Eyeliner

We’ve always been a fan of smoky, dramatic eyes. Ever since ancient times, kajal and kohl (note: you can use these terms interchangeably) have been

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